Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"dea69a8387a05be93a6448800a7f0c08","s":"16a795b387fe9063"}
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