Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"3453275d1f2fea2b8aa23f875b878d07","s":"4c0059ebdadcd58c"}
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