Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
{"ct":"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","iv":"f4e694aa27113f0221de8b76265faf10","s":"487ddd3f31caedb2"}
Share your thoughts. Click here