Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"3bae9d842e58eb10bc11ffed5247682e","s":"e6fdf1156bdab62a"}
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