Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"858829bda9b72a829f50dc370f25a31f","s":"317c66083f1dc93d"}
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