Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"e3e2236c9adef43c02922dd5280b4e5c","s":"ab47f18a03850db6"}
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