Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"de19e9f5549a4941e6c74ee9be80adbe","s":"c4786cdf3779c12a"}
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