Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"294f6666b5333faa7180758dc2359874","s":"88aae8ac042bfca5"}
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