Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"9c2a6803b4eb96b3d6de2a1a8b635151","s":"45102d4bfd7e5a77"}
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