Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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