Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"941b7771ceb70e19953ec67cc201b7df","s":"2f764d587b70f491"}
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