Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"b3edc2f9aebb29ca66cd7ff73f28b444","s":"9a6956bbf3798a04"}
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