Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"d5a0e9ca816687aa21cb034383f21e63","s":"0f276aa1070451f4"}
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