Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"417341adf9f19de894fa6256bd1eeb9f","s":"9196d626e33e26ff"}
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