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Mobile

De Beers, Clarisonic engage brides-to-be via watermarked ads

April 27, 2012

 

By Tricia Carr

Marketers including De Beers, Waterford and Clarisonic are using watermarked print advertisements in the May issue of Brides magazine to allow brides-to-be access to mobile-optimized content and the opportunity to participate in a contest based on the title's re-launch.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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