Mobile
April 19, 2012
By Rachel Lamb
De Beers is stepping up to its competition through an application for the iPhone and iPad that serves as a wedding jewelry finder as well as a consultant on diamonds and the brand.
{"ct":"Q9R0JkLUO7yUUa8XFbrC7sb7gF1LfFa7eLJJKGEOi9HEgbLz+RHiyZDEdKtJJBj6O3ZuydYRh1A\/Ew8bpFTHU9Xn2L\/Xvz43AKbxmf8\/AIXyXGpROyUQf0WjXLqQbU6CY5ldWj11n3G68++6as1Q97IUuAuFWatbalYFPB5Mbn5LpVhuglxzAWstQUT8Ohmf8e0bmugzl6Tx++T5ntTiTv2ykiBYvrkzpGQSvdAQA3rpcSvg1AGQjkeQRZfKe3j05Mtkse7vIr8YgHJqvOq7O95SZc2YyXd3xiXUrdUdzvVqnQTuzvbRObYvg5iLaDwB4iWKOg0v6qBRRWkG9CjT8GENqlEvqYzc4ModrMBx6SmeSylDnzOF\/MmDtswV7J\/8AZ9DJXmvaNdugwbYl4K7lkhiWasP1dXL1aN0YgxrpnJCuKfYfEyEdJrQgmpS7OxZBcOqHl2\/6V+wqdiAVtFhn5zW3zFzZHlcmBOQX+WjY5OhAN5g4uLpa4cS6jcNdI\/hJog2Kol5irhRErf4ngQTRz1gH8lQgzrRFkx+x0aS9HANRNoCVPBL6xqSLMgJ4itGS5y041cIWEmYiGrq0kTDtqwzj8eQ7LZlV4+M4xum5i7DSnLk\/MMBidjINna7F20lmTZDHpcPFmOPKxx0P+FFIo2zEtEg4toLDdzMaBfDMUUOdHlTSrYqJcJtH2k6Nx+pVDSg7lcHTQ+7uiHpQFwYe1NqGL3iDVZGrIs5aZuP25alJ4lsjvxFBLerKdkLibAkt+ajlaFPdMEyLKPzBhevGujYkUl4OGf52rQc6jaRUqIum55WPeMw9b0valShT15z5NyYPshj7bGvxwDE7ko6o6NsShOx0mvlp+ENI2ff7NkFECs\/dnU4GDk253TB0f5w3QkAfBiKqLUlbyqOCdtWXEGL8sbFlS9wFYx7DARbfw0sLJD7ZrBdXA7CgP7\/rNk+EyslviqI4IWF99WIl\/IwjSUiC5Ezxx0caUC+HniS29b+T2alZy2mw+1GA8hZQ1M0fOYVILvR8xTMflmbNJXwOBzodIDHXsM0fDLm3V1w96ZA02AzYxi0l5KIaLkjGx1jMtFW3Wo2nJ11qocSbN27HwAeS2BUJhVwLjTDBzE\/iv7zSQtHX5hCBH8rsm6Ue+9NIvSrMIAW9xMrb+HtGgeOcWoGDvnX+iLXZMAvx9APUi81Rx9k\/sPDS\/ZGBB8TNdFKmzBLgz7CRAla+NmQjC+CDyERqhRooY2QiAR0RHredqilPpYOQTI\/oG39bZGAFzebpPlrpAo5v+PDKGvw6DO0Xtf2Q\/WE8C8ZU\/yzmQl173v565MoQ4bJntZL8X3bTarUHkPPo78ZDtqH8ntdBs1J0rrOmo4VkvKsCuvuCQ2CUvQRdOG921pRkP+S8J6rgh8ChxpMv3ybpp2nOUO5XmBbDs8OiWfisMBklVGdaI\/2P5zoxOLV5wHcR5TJWdeqVvwgm3CVufUfe8KojxNW91JZYoVCL94Hy5qM9hy\/JkEz8y4Dn4l\/gdQe\/SH1\/CviSL6tkSYPb6uG+wYW2TU2e\/xugjJyntD9CkS4dAjOEuQfBgOnVALivC63y595Sgd1J9qrQM0ju\/o3HQdNooOUziekkc9zHpMzPbtACTJAB3ZtswVmD8B9Ox5Gc9YOi4S7Sssvl\/n7Ie4XoSEHIAyN7hiplRm8224G6YO8lX078aS5ptmh0\/sEe19S7AbQulLJAn3Lfk0DnXf6bvO6A+k7s3K6Uyi\/kJ0UIjYRJ94TSktj97UO7pDt4caysZuGhv2b+1JUdJGqaxoftGv1xMGRni0IvsrFbaAK3p1m\/Wr5l6Ay+kvNsJ9wxd851cC07h1CtBYAIi5WUNx9X+zk2U2V8V\/0f7+VzKb+vkhSh\/V0qsROXCLBYtimdJN+OUaWimdETEYEFd6y2M5e58hWCtuwWjo90zWgTctSYTUr98MGqFsSCGTKuedz4v2kLEdWm33JhQSHrs983xDFgeZ9SkEQUG6siisbFLsnIjTaB8hNeNsBvedQ48b+C7oVi58CTWK2AG86BO1dqmHAb6sfxCxIhBA7akP8TgvNb7LhZXQYUqvSx2FTUXuTnVhEhmlYSpH6kt\/NiGsmEW1i+4PzA9Hz\/e5JvNm30+dwiz9CeT3xsdacHH+jpBi3RQQQd0VGQbySLdFfheN2H1Epcewi\/Qnnx5U5yPuF7BfmGJexqJgYFIZhHcbeapN5Ym9An+7m+aTKjLFWUud6iNNjnzfAc9fWhJYsS6XZ9vx1mx8nZ29B\/ft5\/\/28O\/WE1SdJc+WABAVeRhmLFPP1BnhLnG\/oOAkBgy7g4C3Dlm2PofRhsPnckACECMx1gAeGE51TxLSzaKuxmL6jf432GK7kUW+ET2+zuu6+COxhw73fUCPVKuQ8zXX8830nmtWFH\/y2DgF3gqXsASlyrY8S0+PpDBdHn6B9ChV5yvK3kUtTt6KiC3OLBMlgw2U2nAJmdEd3EDWUJduC\/P8rTNG7OM2MovWkttI3QC3UBZrh9Kf8zqMnTx8nGhiiX5n3EzIGrd3yf75PRaVgSeEjKFp5HHE2kmJaUPyEfdm0avXMMehjg0hupWYbqddzLtt4YNzrjmjiNPjMwAlQFDLumINFAkIRHQ\/oDuw+k8bT0GOyXKsNtiY0fkp6wtzJhCs\/ldoevD2YhGz+Kx2ortmbkAH0dghQXuejp83IzrJf69A\/U2wzzQz75aao63vAvTQD+\/\/w+hjGIyiBNpLCIhCCuoyXF4L6cv5yYJmdM3TMg33cjdRo\/kSXR8FZ5XVkWD9CowxnvhpmkQQ4oVW3Ly7wQtKooSy9EAhonjUd1M9OBuiiys6rp+OUPFY4NJk31zjtTjqZxRsaaLfvRJeAy\/AbcJPLQROsPJw8xIS9cPR6rO+5P4PXgDvCDIOpXjaT\/W5K4NA5\/a6owyZU7F+AkKEZSEs5t3CHaiej8TYInEPRuTIdmyZypdGIDmnMs36M\/CiXX4lGG8mohOG8XmTF5W9\/wmsM0gmuCtphO06dqv76Vsw4ykuqwxo3EIoBFubB7IaLzKrKL8JN0blRc7LoqlnREyqzWZxeHFIvtDOeJQurkJsogc7n+FKVvIqhxVL8OrCiCjfiA\/Yp2g93Syz184DonJSKK3ilMEEbRZ\/sJ43ZRMYMqpxLVe+FIz4vf0dM1\/IbGRn1wW3YgRULiEcAdtYS2EpFAVw7nKEKo63zWxn369A0cHs9tFN8eoMx4MElgYANeXDZ478ovMhDJxE6q1JITeyo6FzopGBP1F3rY3NAjnHQF7f0KNCe5kL+ITZbSfnhMp\/uYjSma3FBQwfj5OA4xPKRoK4YH8SDrbQ46gXJzvYswlEihXR9aagrlIxhWx8v13SQ1LPofhOaTlksmonRrzHOF+kwnCFTR3boVBuwyWRjKDce3TAzjolxGqDc1oLchViU3zszQqijwd4hGl74k2QiiVWrPuXbWZnt+A8Jwx4AZtmMdJAFb+eHBMyFkm9lsecN14l7jClX2Subl15PKDL8esLZbMHV4jPlZsUD55t81KMReLiusPb8RTpbxfQMigjTAG18UhFZ\/XwpSeXhmL\/MdFIBZgVVUQUXErNHtpejHYjxvbwzTB5k4lqKchGQUODtYoTA1sQo5cKiEz5nlkiyb+r\/wWAtchkPgIkioOI9oYvU9+pvS5LtoUJa8TppRzyFm9AOrGP9frXbepSI2jbCOjnV6ctLOqreMyNYR5gY47HOnr5vZDgQr4YblfAA3uTh44Dm2GVoUQB2nmDWdIxZJGCQOg\/dMwq8UWFsgb99BileLFkzXAlRF2Ig8KH\/9WhjbwsOfyGUpE6jaTXggGVlHmUmOZ4\/7waIdaaH+z9DXO4ndao378VYaViJLFTEZNSfFd4hixAV68bp5wvZFLvOIJ4XtqgzlW+EJThkbj5Do90AqcXjycJ3IoB7hYdzc3kWCaZv0x85cMRCMlvtabCI0U2jaXF1O\/R5xRdFvXq9Xacn\/6kG2mwKWZcFi33gb7\/qPv4zGyBGWmtY86udMh+dwi1nB0yRzeepwlaWkUjBg5qvSn8ZYweME+FBeZv0sionss8iMuxTw4Zok7nVVahfh64zWhljR8Fz58H+hTbKy7ETiaf2\/ldZGC00kfO\/pOSlsIjH3nBA5Rv202w8yA85jJ09Dcon9eNap66QDXRjoQMpE6Gn9s17FUST6FTbvLYq9daltRQg7HzrMpWtw2SjD6IXYHbX9D\/OfyUP9W6ngoZmuik7L\/V1OjEyJVLSbuYVz4DlIkLyZDUMEFVu7J88f0yhb+9c2XeGNShZwHymN7VNvTka5rewf23hu7ZSk\/aBURrk2WsXv\/sq\/EFbOYi\/Uj2QyVo1Pbp2P8ZNHhPInuwdx8f35NVB7VYLNmoVrzbntR\/NgbzmKO5moMStmsILC0O7L4kjK3zcdkWzc6xnY9dU4Il3FQd9x57TwrSw4lPTzw2EUfdVE6ONtMWatKrQ8C\/oPLqvK2phBd1V2bPEvnxgQqXu4CSDjwLI0l0cF42uq\/zC1fZktX1PBMEkcPJ1PHJ7BVGEKUTsSRd0YN9BkjlADXnwRUkju2Nr1E3x2YGOI0NWdbh+eKWd01Hk2v9fVFMbD3aX2CUxwGNlV1jnxPU1oPjERcaaMBQ\/izwy+u6jlObAK+dhDLwjO+4vYdGX0ays7kGlrOZ\/ILciCECwyIlayLXUJUtvQZZokbQ5izCBiFIj6Lij3anz41TYzMWZNVdAyMW3rjBM4RcUtkCuRvx7aVNvZtapFu3IR4qJH+cxFfGWUR0clTmmNmE0voW1JF3j8snXX2E4ZR1wN4bVWX0diw9OEqBA\/WuXmUY7VXM54Vw0RqxvCt1ajuSjyRa2+o6\/Sdvba9G0GBlM2385CXGGuE3A59kudytxOc6s4WVwdgr3rf2lGzIQk82gT5Gdwl+pnLtk6mzgXUKjyN1Wrsluiugh1NvCVlqcUn\/LqnN5cSwldaLTYYQkBcmJsJyyN9OEFoI5svs5WQTV5bZo0hcDzb780igN8EFgdslwsT3pvtJJF9yavNSwvCx4QoUYDLpVIqnrOV00e6YtH8315YHigrQbDdhRRFruRoFKJQifOZUSAIwp\/jJ4E9KEywahCnaUNjO\/iPcNEdXQelYn9Kr7M5xTyCPiIUQwzithLcIi5vNw6IfwWOE1o8XJkH4sC9WsY\/cOJdAL6FIqn4Xk0noN0h02pupKdRrHOtJO9Ug6Gn2d6NUseKum77B8vNwDMAAcG3u8wz11qMyCnYT5t65GkPtGAZXdwDfYq9JhlJQqomQ3h2t\/mIt9Z1G929MaO\/HYRPjomxMkbra\/pFNoosKN5t1k6x7hTYQZGeU2doxfpMYlsQD06Sy\/2hb4kRAh3MXFtxcwRCecfuJ9t74OQtnYiC490BLRisilfltcBT\/6ts3XSpiiykDtcfSrCrnLkKVIn4ncolkxIIGUkSd7QFFgHQv1gMzZLXG+3uXxe+sf5DcR\/PYlXzxcU9sy7cnopXSVrdZVycFKIYGIQx44WTmU1zAEIF+XMcT6dC7cRtwNitfX1O2b9Gdj+HURolDp8c0XY4mrA4OHHCA\/Y6273R9nCw1SPWuL+cZiinBWbnAI2oQ0d+x\/XLnAF1fnpNRVug+Tm4KoiFtWDNJMvnadnREjNOassd9zJD7TTdinQWot9kTsgE1LCU\/\/NnmMo8MwlUUHp6As\/\/yqus+hL4G2WIL\/YxntMYlY6zfKXyCaPBdz\/dpCItGUvKnR4jrfQz2vHlIlIr7+0szYTGNPPBpfarlWDKsia4L7hsNazKoDW8NmziNni7p5xOh8AVHoHh3mUAcNUnbQQRstq533lmrukCBKcoBjzaKEj8AkCeXfQC7MnVqu7ZDtuCM96zQ9NvgwxCs0EuOBOGaZAOHbhL2zUlU2f4UhASVV8JwPFLxiDteB5jBxd8kfKiHOjpExXOeO7FzbV2\/o5eNF0idNQvcHS2Tj0akBU9zGRJxCNsNt51g9CBuwIyHIt60J5M4Qu9RC1m+pql2ZCpuPXioOFnz6xV0We2tAf8BZCodQIBR9LP+A99pJ6\/p8R4MdrkePTQGfIZvoslBbhPEsTc2oIlMQop12ZlzA\/qSxkQ4VcmZ41G0Ckvs2x4zkIsirFpwojAdKS3oPJLIjy5f6Qwg\/1TM+RqZh6xIHedvJnv4oQbXR2bijlyLqyEWhVhCpz4KY1ZBq97b4WgvJxKkFtnWptLquqGlAQTK+D\/pHguH\/sOmskH\/6sgHCDlX9ynYAmBA7B1wcjQG5kmliZzmRiKCbozqyZjhjMz1dLxPhjB3\/B3401hmD\/FIEplAoOOuKXwKJFbDHR14bfg+D7whhVpAwyuNBVBnntA3ngmoSTfCC0kHbZRjKka7Z8NFonxb1QBARm6UGt11Jc\/49tSYDUnUIT8AwVg5dS6yXZxOdfrkR9Syk0PbuGun0q7Jndtr5AI8ETD3d5QARGDTM5X+RkrJUeMOPl8X1ZrJArZKwMrS9My2Zv0dJc\/q0sFWUMpwKBt7DTHVkKepayTW370bMjZLGoSCr1HkTVx8boUVVW2fvw7dMHk9kFKf+gyUiUPpN1kM7NKN1pBSede2GhY6Vs10JxV6t0+hti4Y49QYpoAVVifsdh+UsdL216lAssNIZPPrkcBKYusIT3MNXRm8WwNm\/iu\/oGgxsNewbvA56QZqWVmqaPsbHGz1axKvdbr9imNyVeJriAQYyA4WjfCxZv2yz6viSWsQD55Pcff2N0SS4iacBilxcP1my7sdPlgD7RkBbpgJcL5E2tY8Ngm+RZnLcO2CmGnMF1kRz4XIoZEA3nZjltFKk+aUf5U\/e4BEZGW6BjH4J8igT5a5xbqbJopnVl6Y188ueH\/cK0wj6WvqfQrv\/oMu4\/9NByNoSK7+65vfpaY0HPHYBtfPeC2fADeqf+Cs1z4qIFOV5vUvhvkhgbP\/tTnDeugebyOADKz2EaWjk+KhT+3+UNOuz6o7euRvEkgOEO1i47zwl8pHnDSC0ybLauFDuQ+DuHy\/ExcQ2PETq7CDwyTVffoxOUjI0NxMWvHkfCZ+IKWIq4opyVHbEOlRVfn1eSVM0v9ttUeQnlQl5kXWuQZXEP+ks0s1mX5bwGGvs8GYDRUo+ezMs2i45v\/3M7oSJQE0lGaGvdCRI7miHm3jbmV0S\/9coTcokGC1PGCvx9\/lAsLvI5sQc+cWciwhq6+EeMgZqmw731a3xQd+T\/xzs+GjRE37244v7sahPch6jWlT9WnH7TqIRXb2DxxuNnL1s1XVZwhWLCdvPe5uxSrYLY2ui1fhfnc4OkCTjKqkdJ\/J84oiegQTKjxfMjw73DbhI99CCQ6s0Kp7mQTw3itl48V5AfhhHf+TJQNjmluWxR3zVWtq0V\/MZvbqIFnSKs0tefdfpPLpWZmGU628cocPJ2HRAZBQXWaNxNZuAK\/P9IJuIMiZebavLH9qrn509XaGGepfuLkMSuFJBqaxKFT6NZIze4vrOvIbN5ovguiPYwPkierRPkwXSPrhCd48JtfRH+XWUqaSa7r70RPJjs4WH\/pRUqTNiUKlk5xHyNguyfTqfHw3NBgBDK9cdhkM35OMfAzrnk7jzTmQyYVHR9oSjg8Cb3OX0ZiClkpMewbTb8IGj0VALoU0yCBpfR7Fj8izH+\/+RtiVGozqT5Olq6vd18jcAFs0PDwCMoaMOtIssIYzqwUrYgTxHtdab7M0sav6egX89Ax8IYSFBFveiUfy66MFUpTw5TMFntYBkklrbce40AyEnlDvs4YMs2uG\/2UxBfA6aLcTnVJM2MaFxT75rKeaCtXiEMdfywfSDkNNHPdxHP8Qv1UyKUGk4yvLG654GiqpCD24Mh++GszJnu3ERYxXd6Ea5+uozGkVvcCo9JmsFfi50i+grLN3bcpDDA5n76i5cJG4iCMo5wBLxI2QHVj4TvNOrIehrS17P4APFqcshYV8LpFA1+MXW6lEtTMhL\/21AHeRpC85K5L2c3aTHM9lxLzIVY5\/Brh23Jb8Gk9ZP72Gz5tgn9V2IsNaE9au93znexLPpD7hEE5ti5iOTTqg38f\/OrzH6GPpzu1IGxEGVPssMUORRdC2BXHZa97gfBURDua0DmaPIl0lp+fcX9HD4LHtn3GeJ6KspIAJb+Sg0bFNSSzFh2\/tcBBwgiQKDKLvOKDandww+PWqlYt5fe7YZi6V2+yWAsVEw0qxQ4GXL61yRefiKp6HMxbcNbMWkzh8fG\/Xuzy7PmKgVMw2J2nvPuejO0b5QtDYzt3iIwuCT\/a2lwv0vEesy3X8+oQvPCQ9Be\/7KhpVRN1zm4Del\/EN4\/eFYpQWR6+tQUrMqlLwkmfZKUgbrbDLlVCwtQJvqCigfACcsDBYt8l2PsEFND3kMyyHNP6TAesf1HeC9On+88go8EuziE3WnoCZj3zBabknzeXWC4PkgkYs\/Ks7lXbfnqNvGc07qTvwZVWc48L4K9q5Kw2VfV3dg3UCqrfRTBJS0qJxMJqQe3csgfRBYlHSPZLEDDNs2V42mQQpwZY3o9dNK7cDhcnaWA\/Zaw1rm5xm7HfaHeRrQZ7IecfA5RP3mJvY3P+q4D3xlA0rMipBmLmrwC2NFI1pHLk\/aT+xNKs2H8qNEWUgF5d3UNWEosVyWHsmsrwF1vKgOsC2X3xV7kMu55Z47G97qTLRwQCE65lYah7HbEBajpBYXThiGJwSG3gGPw8YCdYAJVgaXZluy65Hu8vqUikNC97Gc+aP2OHnBecPK1RN4u5nIqofW1pzzzIYiPObipBksfYJZ2XIZ2GymWmrgzH23CVCXf4erbrDh6bsmmcvgLFt59XoWhF8HwdzyislMyqyoEm1X+Oz0g13q9D8MuB7FD1gBjnEsribQKFfjIdnzhm0ROw3PfLk6dKm66qD17x2fVs57tdZcd2N84u6ov+wAa9d4dzn8NIpsrkIGHDmn4MJy9qzz\/qbI\/kvX\/mqjmKOOVC4TTpWKok\/XJwTO2RIRwK370bxLR0koR3FNpDFY0XUAg2+aItaJvGaNRJ9\/YAGwT1Ja4fyS+XpPih7uj83FZtkC\/e\/hfXp24tx2\/nsYR5EE1toOZxzroZ2Y7PLvkHsM0ztvPqpiXR7LfS9Ka4f7zrdI+Wzx1ZOCyLLc2jCCIReVUDRYQdhouAUMguY3Zs5\/zbG9tsoIvGcuZ6EUmFVYyKUsZ5oBNMWzULBgW6sh+o+wXgVZ9oVD\/LRIiIkk4UDXAB711qlhLkc4dEFxQagubz\/CXDrhJK9Ve+\/QMK5Xirwab2CPOAET\/HTIKgTn+jpqrctWUF3wTMQR2Df+uBt7Ubc=","iv":"15807e648a76d486c7f9ed842971957d","s":"dc746720058db45a"}
Share your thoughts. Click here