Mobile
April 19, 2012
By Rachel Lamb
De Beers is stepping up to its competition through an application for the iPhone and iPad that serves as a wedding jewelry finder as well as a consultant on diamonds and the brand.
{"ct":"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","iv":"5aac2c5897e5345bcfc683f7e9591bc7","s":"514606ea7aad74a6"}
Share your thoughts. Click here