Mobile
April 19, 2012
By Rachel Lamb
De Beers is stepping up to its competition through an application for the iPhone and iPad that serves as a wedding jewelry finder as well as a consultant on diamonds and the brand.
{"ct":"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","iv":"18ab94612e89ba60fded4c1e66150472","s":"1657f3742491a82e"}
Share your thoughts. Click here