Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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