Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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