Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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","iv":"351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