Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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","iv":"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