Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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","iv":"9f15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