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Dec. 5, 2025
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Research

Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum

November 26, 2025

Shanghai's Plaza 66 mall has struggled to retain tenants in 2022. Image credit: Shutterstock This year, 82 percent of surveyed consumers say they plan to shop between Nov. 27 and Dec. 1, including 92 percent of Gen Z participants. Image credit: Shutterstock

 

By Amirah Keaton

Amidst an overall tempering of holiday budgets, consumers are preparing for a high-engagement Thanksgiving shopping week, according to new findings from consulting firm Deloitte.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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