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Research

Department stores still need to hone omnichannel approach: L2

February 10, 2016

Mobile commerce is rapidly changing, offering consumers widespread choices on how to shop Mobile shopping is a major element of omnichannel marketing

 

By Forrest Cardamenis

The number of department stores displaying a real-time inventory has quadrupled since 2013, according a new report by L2.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Fashionphile debuts new authentication center, showroom in New York
  3. Gucci issues love letter to New York with ‘Blondie’
  4. Day’s wrap: Farfetch, Fashionphile, Bentley and 1stDibs
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Bentley commemorates 7 decades of R-Type Continental
  7. NFTs must be thoughtful, multifaceted: Balmain CMO
  8. Gucci partners with health platform on tech-enabled ring
  9. Register now for free event: Women in Luxury 2022 eConference
  10. Gucci is 2020 Luxury Marketer of the Year
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