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Apparel and accessories

Design is more than the product, it is about environment: Mulberry creative director

April 20, 2018

Mulberry's celebrates its family with its factory craftsmen. Image credit: Mulberry

 

By Brielle Jaekel

LISBON, Portugal –  The theater of staging a product line in stores and the marketing surrounding it is just as important as creating the design of the object itself, according to British fashion label Mulberry’s creative director.

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  1. Luxury Women to Watch 2019
  2. Fendi looks to incite fashion frenzy with drop
  3. Register now: Women in Luxury conference New York, May 9
  4. Influencer marketing brings relationship building into digital age
  5. Bloomingdale's gamifies in-store shopping through Snapchat filters
  6. Gucci goes mobile with in-store service app
  7. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  8. Saks acts as cornerstone of Houston Galleria's $250M transformation
  9. Nordstrom, Neiman Marcus among retailers celebrating Singles' Day
  10. Growth of mobile commerce creates online and in-store opportunities: BRP
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