Diane von Furstenberg hastens commerce with mobile ad on The Cut

U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine's The Cut.

The ad features enough signifiers without being cluttered to give fashion readers a clear idea of what to expect. Although content works well for consumers looking to kill time, a streamlined commerce experience appeals to those on-the-go.