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Out-of-home

Tiffany, Bloomingdale’s tackle New York with outdoor taxi, bus ads

October 3, 2011

DVF on a NY taxi

 

Luxury brands such as Diane von Furstenberg, Bloomingdale's, Saks Fifth Avenue, Chanel and Tiffany & Co. have covered New York in outdoor advertisements this season.

The brands have transformed a number of taxi roofs, bus stops and buses themselves into moving ads for the latest collections. Outdoor ads are most effective for increasing brand recall, and New York’s wealthy consumers are likely a good target demographic for any luxury brand.

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