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Commerce

Diane von Furstenberg beelines for customer interaction with online relaunch

May 17, 2011

 

By Rachel Lamb

dvf-site-185Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.

Diane von Furstenberg promoted the relaunch with digital pushes such as Facebook posts and email blasts to consumers. The designer asks for customer feedback via social networks.

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