Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.
Diane von Furstenberg promoted the relaunch with digital pushes such as Facebook posts and email blasts to consumers. The designer asks for customer feedback via social networks.
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","iv":"285874475993f2e489cc76efc3c3ab00","s":"aae0c7a3a0d723a2"}