Mobile
March 5, 2012
By Rachel Lamb
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
{"ct":"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","iv":"57a4815c67f24565e9cf11dcfa05c2ae","s":"7d5f664cd0b2af62"}
Share your thoughts. Click here