Retail
October 18, 2017
Data diving can sometimes yield surprising insights into customer segmentation. Image credit: Crystal
By Danny Parisi
NEW YORK – A deep dive into digital data can provide the kinds of insights a brand needs to reinvent its marketing strategy to fit modern consumers.
{"ct":"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","iv":"7e1c8b2be5f8790aa79dcd65294a71fe","s":"2fbab17e73feaa2b"}
Share your thoughts. Click here