Retail
October 18, 2017
Data diving can sometimes yield surprising insights into customer segmentation. Image credit: Crystal
By Danny Parisi
NEW YORK – A deep dive into digital data can provide the kinds of insights a brand needs to reinvent its marketing strategy to fit modern consumers.
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","iv":"43f43e4442a42c455865ea5224a15853","s":"022cfaf63b746e50"}
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