Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"d3923565138a631a752918ec69c5d0dc","s":"49bc151a32b26fe4"}
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