Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"76a71b4ae2055efd8a9acc899325af1c","s":"3218bc2b928b2bda"}
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