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Research

Digital economy necessitates thorough filtering of agencies

April 29, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Forrest Cardamenis

The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.

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  1. Cartier celebrates 20 years of Women’s Initiative
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  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Poshmark elevates app experience
  6. Disruption is focus of FT Business of Luxury Summit May 20-22
  7. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  8. Panerai docks in Osaka’s Hankyu Umeda department store
  9. Swarovski, Ariana Grande release sophomore capsule collection
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Stone Island pays homage to Naples with ‘A Sopres’ docu-film
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