Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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wg9O\/dSLYpYj\/dY277w6bK\/rLRTYZr0YNIGX\/vF7Aa5Bv3OXz\/95gfvkVslN9CNy14iD4wGE0O8Jsa84z8UHlbYdDTILl2jrHzzh7N8mj8WMfEX54W+9c6\/fkhRHOg4kAwlj8ztFZwc7U51YEj8wXY4RF06PiMItk7GJhQ9nAzrRq+BA3mBuy762yj7Rcj29BymvN9tBI31u4GdLW4RKE0cw+uzMlysQ53maUkASFygKH8gi8SXnbNuPib5QYi0ce6+YtMxF\/plPVXhCgtkwoxhYJu3iTnhDBKneCASUr\/fS4Yi3wBTKZWzqa\/cyOAPwGSKQS2H2xErKtXMKjXpVJzNXkDMLycJ8l8762sADloU8ORBjhFnm7rUBCQtLbHNxH8ba8U6I\/D2WRANv8Br9TUgAoP6E16VG5ntBtiPKO7pb8zz47cIOwr0JZn8qcrK0litc4Vl8W16awXYg3hkqq1OZA9eTqwQiYxSknKrmcgycTe4whOtrkOsSmcU0XVrVtvVXWvz3K59+SjcDowVvit0KzPXOXwJxcRsCplilRTSx3N8z1hwbuJiYIlZlu2xh9oU1w8ByLT+m65cVBzB5JJUllYYpSLBCmE\/bzWdoBw8MIxdfELLzv8bMvD13t\/orbO4+766bZJUdtJSkJ7CWEUTCVG3VRxWJTaAGxNdqgdvRmd1azXjLxJmnvYJ9EmOFsaQrCnEArT4nduWDWLA877IcbmO\/VELo0KS98rOfAQfI7zgijFUT4J13wkuEtaiTYtkDwFm71sjBxKh8ui8Zn5KY5s1Vv2QLcnY5omJrfXc3nu0mc8duQQej8uh7QHJfIi5RqRGdHWZYfRMq\/tnQCB\/CWg8XnsVHi4iAY2Mx+ZK2Fv\/LgF89JuRsRwbbYe77xUWwBGpvFpom2t+Mvv\/ZpyXskQ5Bhx4VNi+W07wpLH9UX34EEtwYoB+hFvkMkH3VJEioJBkAVSBNa7lTjUbrDao\/3SyIx\/mr4d2HP0s9aSQkfJErIIAelkFs+ORvg+BXmPiOBxBJPXtq4qJcs3uA59ZyeZEI8kCcC54bJipyO9HIp3+VNFFokN\/H11bQ9cKrp\/eW6pFb+q0hmAERjel8S3eDBmPtwPipMFIq8z8mhAWwMby77L\/YnjskHdBld\/gYIWqXFhhvWmwa4kNDDLQHvSzwcbelv83mHySbguWqmFVMKq9I19puZo2D\/DJ9AZWuCoyGwIwVNkThDRfIOG9SchbQ3vU1naiUFLoOU+yBvJMaN\/ivI2Eqo6mmBXb6iyyq\/HHHmOGQn6MDdeSL0GbjPYJRwFC\/lVtLMrEyb1rlxaAAOIwwzbgdD83N1JPAoEJSez+qh+xqR0wol2En0UqZTAEgUcOewvDw\/Xb+m716ghF8Mrw+JgkG4DznrXsZ2f4lzYRMUqw7MOUGWi9vClVT92miXgv8Kuj3EThFQJAokmXqt3NUE9ELKmpshCKC2vqrr+wRxu9\/+2u6dOYvixNe231mTFXipuReY5H\/DC5vyt+LlIHww3OdDj\/VBspZ44ITvI+\/C7rcpnPavIFY2lvXPI8tTMHsHNP3+jEiUyR583Ag7ENPQPqt5OH9jbufLhUlnJGd3C7RnJxUuRuujSmYkMFpDRlt2ZlF5LwZpIgVfXKG3fGq24cRhS7F\/6vMqcTX5jN0L9i8d3nOISS+TJY7fh868jskpKVSXHBnI6Xa6nfA2+6p9BJyryUUhmZTnak7tXmiY3M5wJy2eZMOsWMWMq4NN0jmvL8IpIM7b7LWc9ZH70YSuPZWrVp2QoD\/QlU3dCljhM8sATQ899+vyvbI+BSCVjasfUYKBczfSLM\/A4OjEq\/6bxfFgaKdfgvHsinWHVfO0Zw17lNKmSiNwVifA35ZWZUbVKxOB9+MODMz7EozR6d4kgzIEOJpt8ecySxED3wrI2OVxOzrfQURCD7sVpo7eTrV+Pb3irMyXpr8mSTcGPfZUkiF8qkYGpKdSmKT+3QvqhaHFdJyBmp\/\/sSextdlogMN80mBu+8ljYqQekBuUlMmMRHNCVWroRLr7RyqYfA6srA5rvuHCZicwc2V1MqGWJGlB5pjmRclF7hNOChx39IsFIkLZZbc+xWytPu0counkzLB\/ZhiVAFKM153jiazLCCEQUKtIlrZ7aUIixtuc1N\/DjvfsYbaN24rZP0HuYeIs+y8X7OkRM4cv1Gg4qVMT9y419FDTuUINog9GSLOwV4z1ffnGSQvyibiQM0Lh5VqmX0gQm6BnXmHWYzR8Lp6oLsrd4pNMlaG201J8J\/Z7Zw+61BAxbvc\/oHalzz2hs7zXvVWLnbySE\/Tm8Bvs3cheCepTimrTl3ufUFCSjbbhja\/+6cDdCUgle5Bxm0rS1sbU1nq4Eb2GiWlAURJmmAZ0k3k0ecofU6gzEfwk9cCDqn1FQCTZg9sBK3MgyqMJaPOvUIJa4L8tiPBviF4GWGIWdQKSIxUBtrcAm2AZuKnvJRXxyQ9D9B06KpOXMlUZhqDyRcPuX5j5cFN5QB3A1QuKwCFvsfeH+SUManuG7C67sCYenAHgSrN7a8tx4NNqhdvQFqwmS48y5k9VfbDM\/g1ASwk2ZE862GfIWxAJOpymadem4VJM\/4V6qgcLp9HPEhMC1gOvEkl3AROI4ktBivK+rV6TaM6UdCDtAPUURYTF6l9T1MGQ4Rk5NK8VCVIj34ollPvzpwdfrPKS5ZWDDOsh0ZyVxTa75iR+hdzOiazmJXaHXZMdb0\/YK0dGmWxOb+ZtMFb\/31x+ickhzSgi+HSWpwfyjNKFI2vPVHQcOFhj6gBY5i\/sMnqAukDXnHWDn5xKB74p9b1nzXUvgh9S9q6dbx2F20J4ulyh39snCh8Zdt\/NzBrZZBYSxfmIjzN9GfzXv7qkoeYQtR7yqzDUtcbBowZcJjIfiyYCZrqblFMguGfFLUnGtjSiQLwB7V\/bN46rQ\/Di5jVLm34XBKOQuclZRDtFpy4PoDsA7ZMpN2o96GMtNZ42Tk+dJMubyCYEgpWqig8e2TVbSVXTT\/T4UmvYUJvjGIrIrbqTckCnnjjl2tR5jiSfOmlMSEm2R35hnHmGQc38vdpgjTN+llccizwbTYCCwTnQWzmfHfdq1Zsvz1e21Cmi8GcjosUSwtCz9ZmHS8aWvbuVOxcuBvdlR1ND2yNhQjj8XZV887LMT\/5P2CHGkE+L0eUJHnbfMIl3vq7XG5s79SCVKzeESbRb35qT\/CPWAY\/sdE5x39ciY0VysuS8mla09cQh8KRniKTCVRKbml8KJtMPLFkr7NHG17p+CbEoYMFuCyBrdd9HnXeGcrLj9AVT5FzUgE11meaUoJ16ag2dCxF4JVv9DmhmMa+Fdt\/vfgpYJB7X0OZI0BNe10zqZ72zl4OgfJK1LfoXAzxIA4yxgKQCh1fw5mJITLGGcjMjXFSXLB\/VUb2tRUPkgVSTQ62hP5o\/u47TpERt\/X6CqPPY+9ZdTpbgqji\/Bv0ptkMgV7AMQl45I6GuJqaMYzape3TXK3qiZfwZ1ugZR0y6c45MFS5RIPhWxP8Hd4hlis7Jx4rAxZ5P4ZlkTPOsbngkOTJtfgrWcWu0ruMa9JtDmPbtZsiozTWKKoDC1ktDAmuPvih9wZbwB+2+xgBsuU16MxajQYy29mJDXxUwFyi2y4AiTBDQ8kkenlNV40LJqYRad0R543sVKDlHKUEqbyfakHwnxecV4XrEBN37gDtsZTICYMTmveu6gC91cK3q+UHkwzvjeS2DBSdPmT8fAB5I8qVbI6n0Xi7thZzHDxJAMi+tWBiXcRvTPoiHBcgPL\/u0hQ2RQwsVNdS8D895+1QbQOJJ1CLbIs8dQt0pl1Zhgx4juJCaUZh6F97qjT05glGjW\/uZDB6MlaLGlQV8TmB87v\/SOotuyIgVx5SEvFgkGgNBCXiunXi1kZNhDbV5vzcW7CY+w4cFmKjxKYev1EKwzbIqr1c1bUzOg0TKEzp8bgRJRIigfNoRmbULbyrZjRg3XrPwtp7rZ\/AOQwdGT826llEpkVH+XN64BeNdF3TMf8XHE4HnWpjVvBkz\/3B\/wr1P1XiJHK5lRF+RTxl3VrmH41Ey6rQVlhkB\/5anZQnNhN1sl8w\/pOLjaUvpk5l41tMA2O7m2+qN+LDit+lXmb0fIBffInP08PhMcxJDCFWRzEr5C6p6vzXD0M9R3x\/xkbi\/KtMLki+N1jfq1ueiNBuHu63bECqIW+SteOyY2UBFY0CrFUzokzsi3+8khMzS3by8u67bXiRmNWYsl3XKxtM5AilYvmrF1Vn9qkhWiICuX0oJkal6rUT6\/k9WrApbKhVbJbZfe0VP05AwtgM962t+8hxQTHVFvfv\/lE21PYwK7mYryYzV1hIl07oHL5TwB\/fC3DsAd1BuiVvMAYKTjKxrexABeesyx6\/4UQSlWrVbIJLZi2Mt5I30roAn6g8qh+nwPYlP\/Gvlyo2hA7sY5gAo0\/9RP5ICq\/AYA76I+cwT6iC2uMhx4dmT91Q4pNgdhcAs6KcSd839EjX9ghTGyTLMfFyS7obeA65xAkbsh0uCQadBZq7UtTcDHy9nZVKKggkRij46OMKoo1o7+f0WjCzbQRqOGDzWgpWddk2xZeyM4e6ESimj6MpLP0qoQK0bE\/kNKUJYZL94SXMnAhbXXdZYyKA3ZbDF83xpiu22x3+EgoldlrHIt7z1IoDQCsRED+WhJSUGguz6UctdPPio548OnhppHVMZtrf5BrZkduhOCUicT2Vc4H3WuTiSwKC9nyU6Xo3LUTB2TemgY3mrz3D1RLItydLLW4zLphsmYGt6jQj+5JkBvwl7jV3rMKt\/+2piFFXAjlTLTUY5vlCln+B1\/XTWRIkDcUPj\/InLchuXLvQjAaVJYNgKrieyT+IVi88RyG5BkrNSg9j6mqWfBIDK3V6GaDBvt\/LrCrtuHWEiS0Mx2dbYvih6YkiOLKfX9DkRhV+M7zpo5Pl5gbemrleKA3isoqegdF3TNlFZa61taOvVL7IQ9\/jJ6P1f1cszDE7l5qEZEglz4RFdWKNmIzN9RUc5+CPruBwJaPcZ8mCnyucG7kwFmb\/HfeY5mG6hrGwE9yndk+ndQhwhlIcP77+iiM9zwxm\/WIT2MU8xeKV0jWI3hYQ08y\/B1Pyrqkub+gjS6Htemih\/kc9xxaEJdl0x8gGzKg8rWHfdEPgJylP6I7Hur6MAVbQ7t3axYNuaVOhcQ==","iv":"8c7bb21e3e2a82fd0be806c0f930f58b","s":"21af28fd6ae3d220"}
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