Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"30f2a9f478ac0ddaf938c97d449d175a","s":"d832625c18d1a8ef"}
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