Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"8feb92710eb6225cdb18d4d718c314ea","s":"e070c15874285202"}
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