Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"b410c00fa94785df518326e2b4261d68","s":"b94937c71903c6a6"}
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