Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"604ee8c226c76d96128949fd50330aae","s":"326f349aacc1f585"}
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