Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"76bee576a3aa7e313e6e149246771096","s":"74151715532b31cc"}
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