Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"9eea45568f0594b619a90bc3656aeb54","s":"0f214fbdd93c0003"}
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