Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"3e25fb805f7ff65e9ed7873992b6d54c","s":"80ef75e470587b41"}
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