Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"f13d2a72a8f43b696f4f5751d452d41f","s":"cff6f28a11f56060"}
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