Digital media exposure enhances luxury brands and drives purchase behavior even if consumers don’t click on ads, according to a study on SEM, SEO and online display advertising released by iProspect.
{"ct":"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","iv":"cb80b7333f3833b0e3ad055842dc9088","s":"7545c850c9846f0e"}