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Fragrance and personal care

Dior admits to Sauvage missteps after campaign controversy

September 16, 2019

Dior Parfums Sauvage Actor Johnny Depp appeared in the Dior Parfums’ Sauvage campaign. Image credit: Dior Parfums

 

By Staff reports

French fashion house Christian Dior has responded to criticism after a social media backlash accused the brand’s Sauvage fragrance campaign of cultural appropriation.

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