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Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics

December 12, 2013

 

By Jen King

NEW YORK - A team of students from Columbia Business School and Parsons School for Design's interdisciplinary program "The Design and Marketing of Luxury Goods" presented a digital clienteling proposal Dec. 10 to senior executives of Louis Vuitton to help the brand build consumer relationships using digital touch points in stores.

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