Luxury Daily
The authority in luxury news.
Dec. 8, 2025
  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Versace announces exit of Dario Vitale as creative director
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Dior’s ‘Lady Art’ project turns 10
  10. The Macallan hosts exclusive residency at Rosewood Baha Mar
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics

December 12, 2013

 

By Jen King

NEW YORK - A team of students from Columbia Business School and Parsons School for Design's interdisciplinary program "The Design and Marketing of Luxury Goods" presented a digital clienteling proposal Dec. 10 to senior executives of Louis Vuitton to help the brand build consumer relationships using digital touch points in stores.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Versace announces exit of Dario Vitale as creative director
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Dior’s ‘Lady Art’ project turns 10
  10. The Macallan hosts exclusive residency at Rosewood Baha Mar
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’