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Dior aims at Chinese luxury market via online magazine

April 11, 2012

 

By Tricia Carr

French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
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  5. Fendi launches Lunar New Year pop-up in Shanghai
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