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Mobile

Top 10 luxury brand mobile efforts of Q1

April 11, 2012

 

By Rachel Lamb

Luxury marketers have started to move away from vanilla mobile applications and sites and have instead started to widen their mobile range including SMS, QR codes, sponsorships and augmented reality.

The majority of luxury brands are still struggling to find their way in the fastest-growing advertising channel, but the ones that have are doing so with great vigor. The marketers that developed campaigns in the first quarter of this year implemented new technology, innovated techniques and sharpened their mobile savvy.

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  1. Bentley stages Blower Jnr in Sardinia
  2. Luxury Unfiltered: What luxury clients want but rarely say out loud
  3. David Yurman funds Louvre sculpture restoration as it makes global foray
  4. Tag Heuer reprises timekeeping role with TCS New York City Marathon
  5. Gucci leans on portraiture for fall/winter 2025
  6. Lucid teams with Uber to develop autonomous luxury taxi service
  7. Luxury Unfiltered: The psychology of service fatigue, and why luxury clients disengage
  8. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  9. LVMH makes sustainability strides at COP16 summit
  10. Schiaparelli exhibition coming to UK’s V&A
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