Luxury Daily
The authority in luxury news.
March 13, 2026
  1. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
  2. Hugo Boss champions unconventional career paths
  3. Vista Global’s XO broadens member benefits
  4. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  5. Lamborghini launches exclusive activation in Fortnite
  6. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  7. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. Singer Troye Sivan signs on as Penfolds creative partner
  10. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Dior continues fragrance push in summer-focused app

July 3, 2012

 

By Tricia Carr

French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
  2. Hugo Boss champions unconventional career paths
  3. Vista Global’s XO broadens member benefits
  4. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  5. Lamborghini launches exclusive activation in Fortnite
  6. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  7. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. Singer Troye Sivan signs on as Penfolds creative partner
  10. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Waldorf Astoria Los Cabos Pedregal finalizes large-scale renovation
Clé de Peau Beauté names The Power of Radiance Awards 2026 recipient
Tequila Don Julio returns to Governors Ball

Oceania Cruises builds new brand identity
Hugo Boss champions unconventional career paths
Zegna launches fragrance collection