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Mobile

Dior continues fragrance push in summer-focused app

July 3, 2012

 

By Tricia Carr

French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.

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  1. Mandarin Oriental hosts charity gala in London
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  6. Dior explores the craft of Sauvage in new campaign
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