Today in luxury marketing:
A new home for Dior in São Paulo
Dior closed its freestanding boutique on Haddock Lobo Street, once the hottest shopping spot in the city, and reopened a unit twice the size in Shopping Cidade Jardim, the mall that houses the only Louis Vuitton global store in Latin America, according to WWD.
{"ct":"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","iv":"4df1e246d781d55f078d5923dc34917f","s":"9ec740b6e6e5fb39"}