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Dior, Jean Paul Gaultier, BMW and Cyber Monday – News briefs

December 1, 2010

rsz_dior1851Today in luxury marketing:

Dior’s grey lady
Christian Dior unveiled the fourth installment of its Lady Dior film quartet in London last week, with Marion Cotillard playing the title role of “Lady Grey,” alongside Ian McKellen and young British actor Russell Tovey, according to WWD.
Click here to read the entire story on WWD

Jean Paul Gaultier wants people to wheel themselves around in his furniture
Jean Paul Gaultier launched his collaborative collection for upscale French furniture-maker Roche Bobois today, which he has deemed “sexy” and “bedroom”-inspired, according to The Cut.
Click here to read the entire story on The Cut

BMW’s Quandt Family vows to uphold commitment to automaker
The Quandt family, BMW’s dominant shareholder, vowed to carry on its commitment to the carmaker as Volkswagen AG’s Audi challenges BMW’s lead in luxury vehicles, according to Bloomberg.
Click here to read the entire article on Bloomberg

Cyber Monday sales show strength
Online retailers experienced a sales surge Monday, capping off a holiday shopping week in which more Americans than ever decided to skip the mall and buy on the Web, according to The Wall Street Journal.
Click here to read the entire story on The Wall Street Journal

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