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Fragrance and personal care

Dior promotes summer skincare in pastoral pitch for country living

July 10, 2020

Dior Prestige campaign envisions summer in the countryside with a swimming pool. Image courtesy of Dior Dior Prestige campaign envisions summer in the countryside with a swimming pool. Image courtesy of Dior

 

By Dianna Dilworth

LVMH-owned French fashion house Christian Dior has kicked off a new campaign promoting its summer skincare products in a cool pastoral pitch for country living in warm weather.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
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  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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