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Fragrance and personal care

How can beauty brands leverage an increasingly commercial Weibo?

July 10, 2020

Micro-blogging platform Weibo has added transactional capabilities, thus completing the discovery-to-purchase loop. Image credit: Weibo, Luxury Society Micro-blogging platform Weibo has added transactional capabilities, thus completing the discovery-to-purchase loop. Image credit: Weibo, Luxury Society

 

By Alexander Wei

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