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March 19, 2026
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Dior reformulates Fahrenheit fragrance to stoke Valentine’s Day sales

February 14, 2014

 

By Jen King

French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.

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  1. Patrón teams up with filmmaker Guillermo del Toro
  2. Marriott’s Luxury Group launches artist residency program
  3. MCM begins year-long 50th anniversary celebration
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Richard Mille signs title partnership with Superyacht Cup Palma
  6. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  7. Puig appoints new CEO
  8. Global luxury market to grow by up to 4pc in 2026: Kearney
  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
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