Luxury Daily
World’s leading luxury business publication
Oct. 16, 2021
  1. Introducing Luxury Women to Watch 2022
  2. Louis XIII gets a taste of gamification with immersive experience
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Moët Hennessy welcomes young artists to new headquarters
  5. Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
  6. Mobile reigns supreme as holiday shopping channel
  7. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  8. Chanel gets wordy with latest jewelry campaign
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Dior reinvigorates Miss Dior with latest floral romance
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Dior explores the craft of Sauvage in new campaign

September 21, 2021

Johnny Depp shows off his guitar skills in the new campaign for Sauvage Elixir. Image credit: Dior

 

By Sarah Ramirez

French fashion house Christian Dior is examining masculinity and craftsmanship in a new Sauvage campaign fronted by American actor Johnny Depp.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Introducing Luxury Women to Watch 2022
  2. Louis XIII gets a taste of gamification with immersive experience
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Moët Hennessy welcomes young artists to new headquarters
  5. Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
  6. Mobile reigns supreme as holiday shopping channel
  7. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  8. Chanel gets wordy with latest jewelry campaign
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Dior reinvigorates Miss Dior with latest floral romance
VIDEOS
More Videos

MORE IN Fragrance and personal care
LVMH, Dior announce new fragrance creative director
Louis Vuitton elevates perfume to art with Frank Gehry collaboration
Makeup is back, brighter than ever: report
Saks offers blow outs at American Dream mall
Guerlain opens up Bee Lab in educational effort
Modern Luxury launches new subscription service



RECENT ARTICLES
Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
Audi introduces livestream automotive history tours
Facebook adjusts how it counts users for ads planning, measurement

Moët Hennessy welcomes young artists to new headquarters
Competing forces influencing retail’s future: Euromonitor
Hermès, Chanel most valuable in resale handbag market