Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"f25709e3f646ce56c39e76f4ea11a32f","s":"6ec0913a3364b5cc"}
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