Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
{"ct":"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","iv":"432aba5f4dffce744206b02eb1bd0ba3","s":"ba663c81425c73c5"}
Share your thoughts. Click here