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Jan. 19, 2020
  1. Presentation decks and agenda for Luxury FirstLook Jan. 15
  2. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  3. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  4. Travel advisors are hottest new thing that never went away
  5. Estée Lauder’s fourth generation follows in family’s beauty footsteps
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  7. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  8. Johnnie Walker Blue Label embraces mobile integration with smart bottle concept
  9. Versace embeds instant ecommerce in runway show livestream
  10. Register now: Luxury FirstLook 2019 New York Jan. 16
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Storytelling success requires the right partners

November 11, 2014

Marmot's Paige climbing during its Lead Now tour Marmot's Paige climbing during its Lead Now tour

 

By Sarah Jones

NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.

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  1. Presentation decks and agenda for Luxury FirstLook Jan. 15
  2. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  3. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  4. Travel advisors are hottest new thing that never went away
  5. Estée Lauder’s fourth generation follows in family’s beauty footsteps
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  8. Johnnie Walker Blue Label embraces mobile integration with smart bottle concept
  9. Versace embeds instant ecommerce in runway show livestream
  10. Register now: Luxury FirstLook 2019 New York Jan. 16
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