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Storytelling success requires the right partners

November 11, 2014

Marmot's Paige climbing during its Lead Now tour Marmot's Paige climbing during its Lead Now tour

 

By Sarah Jones

NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.

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  1. Lessons from public trials: When is recording permitted?
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  4. Veuve Clicquot celebrates 250th anniversary, women artists with 'Soliare Culture'
  5. Luxury is about to have its McDonald’s moment
  6. Introducing ‘Heirloomcore’
  7. Where are the world’s millionaires moving next?: report
  8. The Luxury Collection, artist Michael McGregor drop limited-edition postcards
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