Advertising
September 28, 2015
Screenshot from Mercedes-Benz 360-degree video
By Forrest Cardamenis
Recent months have seen a proliferation of 360-degree videos, but how much does the technology actually do for consumers?
{"ct":"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","iv":"8cb91bca796fcef0bb7b16c153769943","s":"1150dc24e755c704"}
Share your thoughts. Click here