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Research

International business travelers primed to become brands’ biggest target

September 28, 2015

Affluent consumers prefer experience Affluent travelers, image courtesy of Victor private jets

 

By Forrest Cardamenis

International business travelers should be a high-priority target for brands because of the group’s spending power and youth, according to a new report from iProspect.

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  1. The logic of livestreaming in China is changing: What does it mean for luxury?
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. Tiffany & Co. further commits to music with latest partnership
  4. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  5. Brands cannot approach the metaverse like Web2
  6. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
  7. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  8. Cities of luxury: New York - Luxury Memo special report
  9. Call for nominations: Luxury Women to Watch 2023
  10. Dior explores ancient textiles for summer menswear
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