Marketing
January 25, 2022
To remain relevant and retain its users, Instagram must stay on top of trends, new features and the constantly changing social demands of young users. Image credit: Unsplash
By Nora Howe
Once considered a disruptive mobile app, social media platform Instagram faces continued hurdles from new platforms and legal controversies.
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","iv":"70a2e3d1a97d242ac811a9e277518801","s":"acc5abe83436a4ab"}
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