Dolce & Gabbana travels back in time for holiday 2025

November 14, 2025

The brand is wearing its decade-specific inspirations on its sleeve in the new short film and stills. Image credit: Dolce & Gabbana/Gordon Von Steiner Canadian-British filmmaker and photographer Gordon Von Steiner captures the campaign. Image credit: Dolce & Gabbana

By Zach James

Italian fashion house Dolce & Gabbana is turning back the clock.

Launched this month, the maison’s holiday 2025 campaign takes inspiration from a bygone era of global culture and fashion. The 1960s characterize and color the new release, with the visuals, fashion and stylings taking on the aesthetic of the time period and merging it with the production and creativity of contemporary luxury.

White Christmas
Captured by Canadian-British filmmaker and photographer Gordon Von Steiner, the campaign is spread across a minute-long video and various stills.

A multinational cast of models, including Mariacarla Boscono, Lulu Tenney, Victoria Fawole, Mathieu Simoneau and Hedi Ben Tekaya, appear in era-appropriate styles. Each set takes on the minimalist, geometric designs of the decade in a bid to evoke a feeling of classical holiday splendor.

Dolce & Gabbana presents its holiday 2025 campaign

The short film begins with a man and a woman emerging from a 1960s luxury car, stepping into a dark, snow-covered environment before moving into an ethereal, shimmering silver-lined space, meant to mimic the ice and cold of the season.

Classical holiday music plays as the group of five explores the dreamlike landscapes, with the tunes eventually shifting to a rockabilly dance number. The cast members begin dancing to the track in a carefree, arm-flailing style popularized during the era; the music then shifts back to its original, slower-paced tempo and orchestral arrangement as the film concludes.

Its final scene depicts the models split into pairs, each separated by a straight geometric line, recalling television intros of the time, particularly “The Brady Bunch.”

The brand’s festive beauty campaign features the same cast. Image credit: Dolce & Gabbana/Gordon Von Steiner

Charles Levai and Kevin Tekinel, the co-founders of Paris-based advertising agency Maybe, serve as the creative directors of the campaign. The duo aimed to spotlight the spontaneity and humor of the time.

To coincide with the release, Dolce & Gabbana has unveiled its holiday 2025 gift guide, including tailored selections for men, women and children, as well as specialized beauty, beverage and home decor collections.

Moving on up
While the maison’s marketing endeavors look to the past in order to promote its products, the house is steadfastly progressing its business in the meantime.

This year has seen the brand launch multiple major retail expansion projects, including the opening of its first dedicated beauty and accessories boutique in London’s West End (see story).

The luxury fashion icon is making moves in multiple markets. Image credit: Dolce & Gabbana/Gordon Von Steiner

Just weeks later, the company opened the doors to a Madison Avenue flagship in New York, following an expansive, multi-year renovation (see story).

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Dolce & Gabbana travels back in time for holiday 2025

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