Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.
The Donna Karan iPhone application was designed in partnership with Atimi Software Inc. and coincides with the fashion brand's Fall 2009 collection. The application features made-for-consumer videos where Ms. Karan discusses her Fall 2009 collection and chats with friends about everything from items she loves to her recent vacation photos from Africa.
{"ct":"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","iv":"3e8f8703a1fbd347a1c42c59143138ed","s":"77160e8bca67965e"}