Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.
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","iv":"2796b1057166669e6b2b4ab4d76c76e0","s":"a188a1a0031448b9"}