Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.
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","iv":"a87756cba153ddb3e2179a09c104e01f","s":"29215c6aff58ce55"}