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Donna Karan: No one else can tell your brand story

May 2, 2013

 

By Tricia Carr

NEW YORK – A Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Moncler returns to the slopes for Grenoble campaign
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. Louis Vuitton shares names of final Watch Prize contestants, jury members
  7. Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
  8. Coty earns ‘A’ score from CDP
  9. Audemars Piguet explores the extraordinary through detailed series
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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