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Donna Karan uses social style quiz for collection push

June 6, 2012

 

By Tricia Carr

Donna Karan is pushing its Donna Karan New York, Modern Icons and Casual Luxe collections via a seven-question style quiz that matches consumer shopping habits to one of the label's lines.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  2. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  3. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
  6. The Langham Shanghai restaurant earns second Michelin star
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Prada Beauty sets tone with Touch campaign
  9. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  10. Gucci revisits ‘The Art of Silk’
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