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Jewelry

Diamond industry adapts to millennial values, taps into objective relationship traditions

October 10, 2016

A still from the DPA's Real is Rare campaign A still from the DPA's Real is Rare campaign

 

By Brielle Jaekel

The Diamond Producers Association is petitioning millennials who no longer value traditional marriage conventions with a new video campaign to keep the diamond custom alive in the modern world.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  9. Hyatt taps American tennis player Jessica Pegula as ambassador
  10. Pierpaolo Piccioli joins Balenciaga as creative director
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