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Jewelry

Diamond industry adapts to millennial values, taps into objective relationship traditions

October 10, 2016

A still from the DPA's Real is Rare campaign A still from the DPA's Real is Rare campaign

 

By Brielle Jaekel

The Diamond Producers Association is petitioning millennials who no longer value traditional marriage conventions with a new video campaign to keep the diamond custom alive in the modern world.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  6. Dior’s ‘Lady Art’ project turns 10
  7. CFDA bans fur from New York Fashion Week
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  10. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
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