Jewelry
June 7, 2018
DPA's storytelling campaign "The Other Party"
By Brielle Jaekel
The Diamond Producers Association is making an impression on younger consumers with marketing tactics aimed to appeal to the shifting values of millennials.
{"ct":"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","iv":"f38a875c9028427b0dae09d37f7a8afe","s":"6eefb5eb59eecd3a"}
Share your thoughts. Click here