Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"909f9c5d8c0512d5be516b536c3aab4e","s":"172ea91006855b99"}
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