Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"05f9a9bf3047e0ddfc291bc2995e5769","s":"785b96dbb67c7710"}
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