Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"5c21ac6a9270fd25e6aaccaa619fff2b","s":"3d280899006b588d"}
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