Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"37052e673d6bdf924d23e70ded9657f5","s":"a7ff6fbb43c89bca"}
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