Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"81b9436305d1116332cb1a78e715a096","s":"0a8322163bd0c669"}
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