Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"59ae18db159e8284e47c2dbe0bc16fed","s":"2850cc8fdbc60138"}
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