Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"f841cf031a98d1f1614e3097f8c59f5e","s":"d92436ea9fababf4"}
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