Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
{"ct":"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","iv":"53a91bc8f41e08af71e0ba5a7ea7e168","s":"c2a04646908c9dd7"}
Share your thoughts. Click here