Retail
November 13, 2018
LVMH brands are working to make online shopping a more luxurious experience. Image credit: Louis Vuitton
By Sarah Ramirez
HONG KONG – For too long, luxury brands have operated as if there is still a distinction between the online and offline worlds instead of accepting that affluent shoppers seek out personalized, omichannel experiences.
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","iv":"7058da86e5b5e77d0736d545dad32e8f","s":"888c85cbbe4ebf4a"}
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