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Retail

Ecommerce needs to be consumer-oriented: LVMH exec

November 13, 2018

LVMH brands are working to make online shopping a more luxurious experience. Image credit: Louis Vuitton

 

By Sarah Ramirez

HONG KONG – For too long, luxury brands have operated as if there is still a distinction between the online and offline worlds instead of accepting that affluent shoppers seek out personalized, omichannel experiences.

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  1. Creative director Francesco Risso exits Marni
  2. Longines confirms appointment of new CEO
  3. How Gucci establishes long-term relationships with Chinese celebrities
  4. Giorgio Armani x Poldo Dog Couture Collection goes global
  5. CNMI, Zalando honor innovators, present luxury industry forecasts in Milan
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Pernod Ricard reports 3pc decline in net sales
  8. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  9. Bugatti, Lalique craft bespoke table clock
  10. Orient Express lends locomotive to 'Mission: Impossible' crew
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