Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv":"64e0e0dfcb3e086abea6d7a602e8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