Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv":"4f2199e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