Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv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