Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv":"6e28d0634c82d30d8a795f9e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