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April 19, 2024
  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. 2019 luxury spend expected to grow highest in UK
  7. Partnership with Vinitaly brings oenology to Orient Express
  8. Dior takes a step towards film with latest perfume ad
  9. Dior explores the craft of Sauvage in new campaign
  10. Latest Tiffany & Co. exhibition makes Tokyo debut
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Retail

Effective UGC will differentiate retailers from competitors

October 18, 2021

In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter

 

By Nora Howe

When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. 2019 luxury spend expected to grow highest in UK
  7. Partnership with Vinitaly brings oenology to Orient Express
  8. Dior takes a step towards film with latest perfume ad
  9. Dior explores the craft of Sauvage in new campaign
  10. Latest Tiffany & Co. exhibition makes Tokyo debut
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