Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv":"889d679c5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