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Retail

Emerging markets are valuable, but require cultural understanding

January 17, 2018

Western brands have already begun embracing these emerging markets. Image credit: Christian Louboutin

 

By Danny Parisi

NEW YORK ­– China, India and the Middle East are three of the most important emerging markets for retailers today, but to truly succeed there, Western brands need to understand how to translate ideas across cultures.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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