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Emerging markets are valuable, but require cultural understanding

January 17, 2018

Western brands have already begun embracing these emerging markets. Image credit: Christian Louboutin

 

By Danny Parisi

NEW YORK ­– China, India and the Middle East are three of the most important emerging markets for retailers today, but to truly succeed there, Western brands need to understand how to translate ideas across cultures.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Laura Burdese to succeed Bulgari CEO
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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