The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.
{"ct":"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","iv":"f3beaf0e50dbe48dfd89aa9e96e7c805","s":"68264e23a9e23ad5"}