Marketing
July 18, 2016
Photo courtesy of Estee Lauder
By Chantal Tode
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
{"ct":"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","iv":"ea04d07241f9777768d8accad577b46e","s":"5bde24cde5c0dc11"}
Share your thoughts. Click here