Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
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","iv":"ce9996f2f1cd55129888040a0eec6025","s":"4da2bea2e6dff33d"}