Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
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","iv":"d9986a85248a3e8d1acd7f028c25cef5","s":"8487b33fa420ced1"}