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Mobile

Emotive mobile advertising imperative for jewelers this St. Valentine’s Day

January 23, 2012

 

By Rachel Lamb

Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.

Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  6. Dior’s ‘Lady Art’ project turns 10
  7. CFDA bans fur from New York Fashion Week
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