Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"0810d1b0c7c664d5ff99ba5987993d6e","s":"fdf4be856abcb807"}
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