Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"6f5069313c4d680a448e19658be00a6d","s":"14d650b526480a93"}
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