Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"27ca93824a7f19f8a29b264df3f00332","s":"80e7bdad05acea23"}
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