Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"ccaff0ac9060c6ad65d4d1befe207e22","s":"f49e73f16153164e"}
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