Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
{"ct":"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","iv":"d31acb170e217d9484cea8990645eb2a","s":"00f9b61f04c33b18"}
Share your thoughts. Click here