Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"15acab86169483267d91d2d0297ae51b","s":"e15c7cc0acd6ed7a"}
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