Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"ae6b6654643c4cbbd85b303e9ed3cd59","s":"94f3df0efa24015a"}
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