Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"ecc9bb14f54bd57c1643aa03afcaf32b","s":"dca576668e36d3f4"}
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