Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"1bc8c6144f73272d623e558d7544eeb5","s":"b36ed7a80e07df9c"}
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