Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"31a2a60f3917cdda09d44a53d627fe00","s":"db40dc169dce96d0"}
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