Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"be8762d43e05a3e33fdcb6840fc5a9db","s":"99125011c2381db7"}
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