Marketing
December 1, 2017
Digital tools have reshaped the way millennials interact with brands. Image credit: Fendi
By Danny Parisi
NEW YORK – Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.
{"ct":"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","iv":"b27b732251c48c1cf186fc6361343c7c","s":"9607af3d7560b2db"}
Share your thoughts. Click here