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Marketing

Engaging millennials requires building authentic relationships based on shared values

December 1, 2017

Digital tools have reshaped the way millennials interact with brands. Image credit: Fendi

 

By Danny Parisi

NEW YORK – Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.

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  1. Gucci drops see-now, buy-now Primavera edit
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  3. Rolls-Royce Black Badge turns 10
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Chanel returns to roots for J12 watch campaign
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Mercedes-Benz highlights 140 years of automotive progress
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  10. Loro Piana reveals window displays at Bergdorf Goodman
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South