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Feb. 18, 2020
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Marketing

Engaging millennials requires building authentic relationships based on shared values

December 1, 2017

Digital tools have reshaped the way millennials interact with brands. Image credit: Fendi

 

By Danny Parisi

NEW YORK – Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.

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  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  3. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  4. How are luxury brands communicating with their Chinese consumers during the virus crisis?
  5. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  6. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  7. 9 tips to maximize sales of gifts and souvenirs from retail stores
  8. Register now: Women in Luxury conference New York April 15
  9. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
  10. Gucci is 2019 Luxury Marketer of the Year
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China’s Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter